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With People
For People

Experts who sell more than products

Determining needs and creating demand

Promoting brands in action


Newport’s strengths were built over 25 years of providing sales and marketing solutions for our clients. When we first began, our job was not only to ensure our partners’ products and services had access to Japan, but that their sales proposition, story, and values were also delivered with competence and clarity.

These fundamentals remain unchanged.

Access to customers in Japan means more than promoting, selling, and distributing on your behalf.

We’re experts who sell more than products.

We’re a very human company, perceiving needs and creating demand.

We’re credible, enterprising, fast and straightforward in what we do.

We look for products and brands which have that something extra. Products and services that stand out from others in their category, that speak of bright sparks and innovation, and share similar values.

From direct communication with customers to harnessing the latest in market intelligence, from using omni-channel marketing to strategizing distribution for precision and customer reach, planning is at the heart of what we do.


discovering local meaning


localizing and customizing message, imagery and design


developing an integrated approach toward market segments

Proven fact: People like doing business with experts

Branching into a new market is complex. Mixing in language and cultural differences makes it even more so. At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.


Selling more than products

We’ve grown an expert, in-house team of marketers with a nationwide reach of retailers and sales professionals skilled at determining needs for products and creating demand.


Effective at getting the job done

We’re entrepreneurial, fast, and transparent in what we do.

■Knowledgeable: Communicate directly with customers to obtain the latest in market intelligence

■Innovative: Identify and tailor omni-channel marketing solutions to grow brands

■Trustworthy: Develop long-term and win-win partnerships based on shared values and cultural fit

■Efficient: Design distribution for precision and customer reach


Driving brand performance

Branching into a new market is complex.


Mixing in language and cultural differences makes it even more so.


At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.


Determining needs and creating demand

Innovative cosmetics company Incoco has revolutionized the nail industry by creating environmentally friendly and competitively priced non-liquid nail polish appliqués (self-stick strips) for women of all ages.

With over 20 years in R&D and more than a decade in business, Incoco is the culmination of a life passion devoted to providing innovative nail polish solutions.


Omni-channel approach

Using a multi-channel approach, Newport and Incoco are are cooperatively working to gain success in the Japanese market. Appropriate designs, sales channels and marketing campaigns are tailored to produce results.

■ Online sales

■ Wholesale

■ Retail sales

and to encourage personalized conversations with the brand.

Not just growing your product, but also growing with you

Building brand awareness and customer retention

Nationwide access to all of Japan


At Newport, we don’t just grow your product; we grow with you.

Growth means more than an increase in revenue. Shared values, balance in client/customer relationships and leveraging strengths are important parts of the puzzle.

We identify growth channels and evaluate appropriate strategies for your product.

We excel at both offline and net-based solutions–from pop-up shop and standalone stores to online shopping and social media–to grow your business throughout Japan.

Operating across multiple platforms, we deliver personalized conversations and consistent messages with your product.

Consider us a key link in the marketing chain, as we build brand awareness and improve customer retention.


Build brand awareness and improve customer retention

Your customers are at the core of all our sales and marketing strategies.

Our people, processes and culture are tuned to finding innovative solutions to increase sales and customer loyalty.

Operating across multiple platforms, we work hard to deliver personalized conversations and consistent experiences with your product across Japan.


Area-focused marketing

Our experienced sales and marketing professionals have the experience and relationships to bring your product or service direct to customers on an area, regional or nationwide basis.

■ Face-to-face and event marketing channels

■ Focus on client-designated market areas

■ Direct approach to target customers

Yet we also remain responsive to

market changes

the impact of technology

new ways of doing business and closing the deal


Access to all of Japan

A major challenge for companies entering the Japanese market is understanding the nation’s infamous distribution channels.

Partner with Newport, and you have access to retail, e-commerce, face-to-face and store management throughout Japan. We market, promote, sell and distribute on your behalf.

From a pop-up store in Sapporo, Hokkaido, to a retailer in the southernmost island of Kyushu, to an e-commerce customer in Nagano, Newport can target the entire country.

As Your Japan Business Partner,

We Utilize the Most Appropriate Sales Channels for Your Needs:

Using an omni-channel and multi-pronged approach,

both online and off, we generate results.
Business all the time, every day, all across the country.

Event Marketing

Third-Party Retail

Online Shopping


Partnering for business success in Japan

Adopting, adapting and developing products

Developing a customer-centric culture


We’re a nimble company with many connections and big ideas.

We’re discerning about whom we partner with, because we adapt, adopt and develop customers for your product or service like it’s our very own.

We’re keen on products with mass-market potential. But they must also be distinctive, and differentiated from others in the same or similar category.

Why? Differentiation allows us to focus on the value-proposition to the customer.

We identify sales channels.

We deploy the resources and means to achieve targets.

We measure then innovate and act from the results.

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

Creating and building customer loyalty is part of our DNA.

And meaningful customer acquisition is a must for long-term customer retention.

Financial Report

For products and services to succeed in the market we first look for a match:

“We basically partner with companies whose products and services have a mass-market focus; differentiate themselves from others in the category and want to do good for the world”

— Kevin McAuliffe, President

The Newport way

Accountability, response and an unwavering commitment to customers and clients alike form the basis of what we do.

We work with our clients every step of the way. We assume ownership of the products we represent.

IMG_0062 - Copy.jpg

In adapting and developing products and services

for the Japanese market, we examine:

Legalities and compliance with local business practices

Product features

Add-ons or accessories


Positioning and customer value-propositions

Developing a
customer culture

Japan is a high-context culture. Cultivating connections and the unsaid word are necessary for sales and building the customer relationship. It’s at the heart of what we do.

But as customer needs evolve, so do the methods of capturing their attention.

Using a multi-pronged approach to target and retain customers, we are dedicated to innovating and obtaining results.

Our success in creating and building on customer loyalty includes:

  • using strategic insights and innovative marketing to expand existing home delivery services in high value areas for a major food and beverage manufacturer, resulting in a 300% rise in the average monthly new signup base

  • localizing and customizing product packaging and branding for cosmetics products to increase walk-ins and sales conversions at retail outlets

  • keeping abreast of technological changes and tracking e-commerce analytics to profile customer preferences and buying behavior


Contact Us

Are you curious about whether the Japanese market is right for you?
Do you have a Japan-ready product to sell and distribute nationwide?
Want to partner with a team that shares similar values?

Get in touch.

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