
Solutions
With People
For People
✔Experts who sell more than products
✔Determining needs and creating demand
✔Promoting brands in action

Newport’s strengths were built over 25 years of providing sales and marketing solutions for our clients. When we first began, our job was not only to ensure our partners’ products and services had access to Japan, but that their sales proposition, story, and values were also delivered with competence and clarity.
These fundamentals remain unchanged.
Access to customers in Japan means more than promoting, selling, and distributing on your behalf.
We’re experts who sell more than products.
We’re a very human company, perceiving needs and creating demand.
We’re credible, enterprising, fast and straightforward in what we do.
We look for products and brands which have that something extra. Products and services that stand out from others in their category, that speak of bright sparks and innovation, and share similar values.
From direct communication with customers to harnessing the latest in market intelligence, from using omni-channel marketing to strategizing distribution for precision and customer reach, planning is at the heart of what we do.


discovering local meaning

localizing and customizing message, imagery and design

developing an integrated approach toward market segments
Proven fact: People like doing business with experts
Branching into a new market is complex. Mixing in language and cultural differences makes it even more so. At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.

Selling more than products
We’ve grown an expert, in-house team of marketers with a nationwide reach of retailers and sales professionals skilled at determining needs for products and creating demand.

Effective at getting the job done
We’re entrepreneurial, fast, and transparent in what we do.
■Knowledgeable: Communicate directly with customers to obtain the latest in market intelligence
■Innovative: Identify and tailor omni-channel marketing solutions to grow brands
■Trustworthy: Develop long-term and win-win partnerships based on shared values and cultural fit
■Efficient: Design distribution for precision and customer reach

Driving brand performance
Branching into a new market is complex.
Mixing in language and cultural differences makes it even more so.
At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.

Determining needs and creating demand
Innovative cosmetics company Incoco has revolutionized the nail industry by creating environmentally friendly and competitively priced non-liquid nail polish appliqués (self-stick strips) for women of all ages.
With over 20 years in R&D and more than a decade in business, Incoco is the culmination of a life passion devoted to providing innovative nail polish solutions.

Omni-channel approach
Using a multi-channel approach, Newport and Incoco are are cooperatively working to gain success in the Japanese market. Appropriate designs, sales channels and marketing campaigns are tailored to produce results.
■ Online sales
■ Wholesale
■ Retail sales
and to encourage personalized conversations with the brand.
✔Not just growing your product, but also growing with you
✔Building brand awareness and customer retention
✔Nationwide access to all of Japan

At Newport, we don’t just grow your product; we grow with you.
Growth means more than an increase in revenue. Shared values, balance in client/customer relationships and leveraging strengths are important parts of the puzzle.
We identify growth channels and evaluate appropriate strategies for your product.
We excel at both offline and net-based solutions–from pop-up shop and standalone stores to online shopping and social media–to grow your business throughout Japan.
Operating across multiple platforms, we deliver personalized conversations and consistent messages with your product.
Consider us a key link in the marketing chain, as we build brand awareness and improve customer retention.


Build brand awareness and improve customer retention
Your customers are at the core of all our sales and marketing strategies.
Our people, processes and culture are tuned to finding innovative solutions to increase sales and customer loyalty.
Operating across multiple platforms, we work hard to deliver personalized conversations and consistent experiences with your product across Japan.

Area-focused marketing
Our experienced sales and marketing professionals have the experience and relationships to bring your product or service direct to customers on an area, regional or nationwide basis.
■ Face-to-face and event marketing channels
■ Focus on client-designated market areas
■ Direct approach to target customers