Corporate Philosophy
Newport's philosophy is to delight customers with our array of brands, including high-quality water servers, cosmetics, car wax and more.
We handle key activities in-house, from product selection & import to sales channel development and customer support.
As Your Japan Business Partner,
We Utilize the Most Appropriate Sales Channels for Your Needs:
We generate results using an omni-channel and multi-pronged approach, both online and off.
Business all the time, every day, all across the country.
Pop-up Events
Wholesale
Online Shopping
In adapting and developing products and services
for the Japanese market, we examine:
Compliance with Japanese standards and regulations
Product benefits
Customer service
Packaging
Positioning and customer value-propositions
Sales Office Track Record
One of Newport's most popular channels is its sales office services, incorporating area marketing and event sales.
A prime example of our longstanding experience in new customer acquisition is our sales office work for Meiji Home Delivery agents. Dairy home delivery is a vital service supporting healthy eating habits, and Newport has built a solid track record of more than 20 years, accumulating over 500,000 new customers.
This is just one example of the efforts made by Newport to meet our clients' goals.
Online First
Newport launched the Incoco nail strip brand in the Japanese market in 2013. Initially focused on event sales, Newport subsequently launched its first direct-to-consumer website.
Over the following decade, online sales grew into the primary revenue channel for Incoco. Combined sales across the official direct-to-consumer site, Rakuten Ichiba, Amazon, and Yahoo! Shopping now account for over 50% of the entire division's revenue.
Newport continuously expands its sales channels with agility to effectively respond to market needs.
Environmental initiatives through products
The “Waterless Car Wash & Wax" brand FW1, which Newport imports from the USA, not only saves car and motorcycle owners the time-consuming effort of washing their vehicles but also conserves water resources and eliminates polluted water runoff.
Each bottle saves approximately 150 liters of water, contributing to a saving of over 675 million liters in Japan alone over the last decade.
Newport is committed to delivering products that prioritize sustainability.
Influencer Marketing
When market conditions are difficult, Newport rises to the challenge with ingenuity and speed.
Acquiring new customers in Japan's fiercely competitive cosmetics market is no easy feat.
Therefore, Newport decided to launch a strategic initiative in early 2025 to introduce the skincare brand Dermalogica to highly engaged influencers.
As a result, new customer acquisitions increased by 56% year-over-year, and the repeat purchase rate exceeded 50%.
These outcomes highlight the effectiveness of our approach in a tough market.
Pioneering new markets with flexible sales capabilities
Agility is Newport's greatest strength.
Our nationwide network of sales offices provides the flexibility to sell different products simultaneously. For example, a team handling event sales for water servers can smoothly transition to selling subscriptions for a video-on-demand service after just a short retraining period.
In fact, the water team expanded monthly subscriptions for a popular video streaming platform from hundreds to over 4,000 in just one year. The following year, they further increased monthly subscriptions to over 10,000.
Combining e-learning with sales force flexibility, Newport is paving the way for success in face-to-face event marketing.
